.. _glossary: Glossary ======== Terms ----- .. csv-table:: :header: "Term", "Meaning", "Comment" :widths: auto "Campaign", "", "" "Bid", "", "" "Daily budget", "", "" "Total budget", "", "" "CPM", "Cost per thousand impressions", "" "Bid Strategy", "", "How you pay for users to interact with you ads" "CTR", "Click Trough Rate", ""